ILDEX Vietnam 2010 the solutions for Vietnam sustainable growth

ILDEX Vietnam 2010 is ready to offer technology and business solutions for Vietnam’s livestock, dairy, meat-processing, and aquaculture industries according to NEO - - the organizer of ILDEX Vietnam 2010 which will take place on March 25-27, 2010 at the New Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam.


N.C.C. Exhibition Organizer Co., Ltd., (NEO) announced the readiness of ILDEX Vietnam 2010 which will take place on March 25-27, 2010 at the New Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. At the Kick-off Launching of ILDEX Vietnam 2010, Ms. Ladda Mongkolchaivivat, General Manager, N.C.C. Exhibition Organizer (NEO) told industry representative that “ILDEX Vietnam 2010 will be the largest livestock exhibition in Vietnam. It will be a technology showcase of 125 companies from 22 countries including country pavilion from France, Singapore, Korea, China, Shanghai City, and the Netherlands. A number of international governmental and industrial bodies such as Korean Animal Health Products Association, Canadian Swine Association, British Pig Association, Vietnam Department of Animal Health, Vietnam Department of Livestock Production and CCPIT Shanghai have confirmed their participation at this industrial event.”

With heavy promotion campaign and full government support especially from the Ministry of Agricultural and Rural Development of Vietnam, NEO believes that ILDEX Vietnam 2010 will attract a lot of traders and buyers from over 46 cities and provinces surrounding Ho Chi Minh City. Free shuttle service will be provided for trade visitors from those areas.

ILDEX Vietnam 2010 comes in perfect timing as Vietnam livestock, dairy, meat-processing, and aquaculture industries are searching for new technology and business solutions to move the industry to the next level.

Aiming to provide the industry representative with clearer perspective of Vietnam livestock and aquaculture industries, ILDEX invited Professor Hoang Kim Giao, Director of Department of Livestock Production, Ministry of Agriculture and Rural Development and Mr. Nguyen Van Trong, Vice Director-General, Aquaculture Research Institute II of Vietnam to give keynote speeches on “Husbandry in Vietnam – Current Status and Development Goals” and “Overview Aquaculture in Vietnam” respectively.

Prof. Hoang Kim Giao underlined the important of Vietnam livestock industry. However, he said that “it is time for Vietnam to change the structure of its agriculture and rural development. Priority should be given to development of livestock industry including industrialization of livestock farming and food production management to produce high-quality livestock products that meet international food safety standard and enough to serve rising domestic and export demands. Equally important is to protect the natural environment for sustainable development.”

Mr. Nguyen Van Trong echoed the needs for technology and modern business solutions for Vietnam aquaculture industry. Although fish and shrimp have been growing rapidly, both have been facing continuous challenges especially rising production costs, lowering prices and disease management. “Our aquaculture industry might be growing a little too fast especially for catfish farming. The industry must seriously look into sustainable farming management. This time around, the emphasis should be on quality rather than quantity to ensure that growth will continue at sustainable pace. Pangasius for example, we are having market problems so while expanding into new markets we need to be certain that Vietnam’s products meet safety standards and food hygiene, required by importers.”

Apart from technology and business solutions on the exhibition floors, ILDEX Vietnam Aquaculture Conference 2010 under the theme ‘the new dimensions for Vietnam Aquaculture Industry’ will be a good education forum for stakeholders along the production chain from pond/hatchery operators to technical level personnel to managers, feed manufacturers, government officers to grasp the issues facing by the industry and develop suitable policies and aquaculture suppliers supporting the industry.

For more information of ILDEX Vietnam 2010 and ILDEX Vietnam Aquaculture Conference 2010, please contact Mr. Lertwat Chanthatarath – Senior Sales Manager at Tel: +66 2 203 4261-4, E-mail: lertwat@Qsncc.com or visit www.ildex.com
NOTES FOR EDITOR
About ILDEX VIETNAM:

ILDEX, the international trade show series of N.C.C. Exhibition Organizer Co., Ltd., (NEO), is widely known as the International Livestock, Dairy, Meat processing, and Aquaculture Exhibition. The series was first launched in 2006 in 3 emerging agricultural countries in Asia namely Vietnam (ILDEX Vietnam), India (ILDEX India), and China (ILDEX China). Today, ILDEX expands it coverage to offer effective business platforms in the Philippines, and will be from 2011 for the Indonesian market.

ILDEX Vietnam 2010 is the 3rd edition of ILDEX Vietnam series that NEO organizes in corporations with VNU Exhibitions Europe from Holland, and Minh Vi Exhibition and Advertising Services (VEAS) - its local partner. The show is supported by Department of Livestock Production - Ministry of Agriculture and Rural Development of Vietnam (MARD), and will take place on 25-27 March 2010 at The New Saigon Exhibition and Convention Center (SECC), Phu My Hung, HCMC, Vietnam.
About NEO:

N.C.C. Exhibition Organizer Co., Ltd. (NEO) is an experienced, full-fledged professional exhibition organizer handling both domestic and international events with the strong commitment to deliver non-stop creativity, initiated by a team of professionals and to become the leading organizer of international trade and consumer exhibitions in Southeast Asia. For more information please visit www.nccexhibition.com

Another successful conference

With good early bookings, all the signs are that3 there will be another well attended Pig, Poultry & Dairy Focus Asia 2010. This event is now perceived as Asia’s leading independent technical conference for anyone involved in modern pig, poultry and dairy production and attracts production managers, QA managers, nutritionists and veterinarians. The event will be held on 1 – 3rd March 2010 at the prestigious Imperial Queen’s Park Hotel in Bangkok, Thailand.


The event has 90 international experts as its speakers and topical issues such as the use of enzymes and probiotics to improve feed utilisation and animal performance, the effect of health on meat or milk quality, controlling the impact of mycotoxins, optimising reproductive performance and the value of organic minerals are among the topics on the programme.

In addition, the pig programme will consider topics such as intestinal integrity, semen analysis, weaning capacity and boar taint control and the poultry programme will also consider in ovo vaccination, evaluation of feed trials, single stage incubation and salmonella control. The Dairy programme will also focus on calf pneumonia, heat stress, reproductive health management and coccidiosis.

The conference opens with three keynote presentations on ‘The Benefits from Breeding in the Next Decade’, ‘The Role of antioxidants in animal nutrition’ and ‘Testing Strategies to Reduce the Impact of Mycotoxins in Animals’ by Frederic Grimaud of Groupe Grimaud, Richard Murphy of Alltech and Romer Laboratories’ Alios Fellinger respectively. After these the conference divides into separate programmes on pigs, poultry and dairy.

As well as being Asia’s leading technical conference, Pig, Poultry & Dairy Focus Asia 2010 will be a great opportunity for networking with many senior personnel from the international supply sector expected to be in attendance. This is also facilitated by a night of Thai hospitality, cuisine and entertainment on the Monday evening.

Full details of the pig, poultry and dairy programmes can be sourced at www.positiveaction.co.uk and bookings at the very attractive price of $US360 for the three day pig and poultry conferences or $US240 for the two day Dairy Focus Asia can be made to conference@qsncc.com.

NEW DANONE YOGHURT TO STRENGTHEN ‘ACTEVIA’ LINE

Danone, the world’s No. 1 yoghurt brand, is introducing new products – coconut-flavour Actevia cup yoghurt and the 0% fat cultured drinking yoghurt. Both come with Danone’s exclusive ‘Acti-Regularis” probiotic that is clinically proven to remain live and active in the digestive tract where it exerts its effect by helping to reduce long intestinal transit time by up to 40%, depending on levels consumed and the demographic profile. The Acti-Regularis has been researched and developed by Danone Research Institute in Europe and has been well recognized by leading science research institutes during the past 20 years for its health benefits.

Activia is available at leading supermarkets, hypermarkets and convenient stores nationwide in two formats. The 110g cup yoghurt comprises plain, strawberry, blueberry and coconut flavours, and the 160ml cultured drinking yoghurt is available in 0% fat formula. The cup is priced at Bt13 and the drink at Bt11.

KFC Has Brand Appeal for International Mobile Internet Users

Global survey uncovers most popular brands across a variety of categories

BuzzCity, the mobile media company has today released the findings of its latest study of mobile internet users across the globe. The study investigated which brands have the most appeal among the mobile internet audience, why this audience prefers these brands and how likely they are to recommend their favourite brands. The aim of the study is to help brands from all sectors and the agencies that work with them to better understand the mobile internet consumer and how to influence their purchasing decisions.


The study found that the brands most favoured by mobile internet users across the globe were as follows:
1 KFC
2 McDonald's
3 Sony
4 Nestle
5 Samsung
6 Nokia
7 LG
8 Coca-Cola
9 Panasonic
10 Philips

The survey also revealed that users typically base their preferences on brand performance first followed by style and then price. Quality, reliability, value and trust all also influence choice.

“We have been carrying out regular studies in to the mindset of mobile internet users for the past few years,” says KF Lai, CEO of BuzzCity. “It is clear from this study that mobile surfers are ardent brand advocates and will regularly make recommendations to peers. To encourage this, there is the potential for brands to share more product information through the mobile platform. This would be especially potent in the food sector where domestic brands dominate. Brands such as Arab Dairy (Egypt), Amul (India), Indofood (Indonesia), Mama (Thailand), San Miguel (Phillipines) and Simba (South Africa) operate in markets where the mobile internet is, most likely, the only access users have to the internet.”

The study found that although 54% of mobile users would recommend a brand to their peers only 4% would in reaction to a specific sales promotion. This finding offers brands significant insight when it comes to the type of campaigns to run over a mobile platform.

“Consumer behaviour on mobile is different from that on the internet,” continued KF Lai. “Our research shows that although some brands are starting to develop mobile strategies, there is still much work to be done. Simply producing a mobile website will no longer cut it with these savvy consumers. The provision of m-banking services and the development of mobile widgets and feeds that make content discovery and consumption easier and more accessible, are two very good places for brands to start.”

Bedtime Milk sales help lift profile of organic producer

       Growing sales of Bedtime Milk have raised the profile of Dairy Home Co, a small organic milk producer in Thailand.
       The milk - containing high levels of the natural substance melatonin - was developed by Dairy Home with assistance from the Industrial Technology Assistance Programme (iTAP) of the Technology Management Centre.
       Bedtime Milk has had a good market response despite being a niche product - organic milk is a small player in Thailand's milk market, which is estimated to be worth 36 billion baht.
       Since Bedtime Milk's launch last year,its daily production has increased from only 20 litres to 200 litres, meeting strong demand, especially from healthconscious consumers, said Pruitti Kerdchoochuen, the company's founder.
       Melatonin is produced naturally in the body to help control sleep and waking patterns. Mr Pruitti's research found that milking cows in a dark and tranquil environment raises the level of melatonin in their milk.
       "It gives 10 times more than normal levels, but we weren't certain whether the pasteurisation process would have any effect on milk quality," he said.
       After years of research into Bedtime Milk, Dairy Home had been unable to progress further due to a lack of technical support and expertise, he said."Therefore, we decided to enter the iTAP programme in 2006 and received assistance from experts from iTAP's Suranaree University of Technology network."
       Dairy Home obtained technical support and investment from iTAP, which helps SMEs by providing half of the costs of development projects, up to a maximum of 500,000 baht.
       The company produces Bedtime by purchasing milk from organic dairy farms nearby to process at its plant in Pak Chong district in Nakhon Ratchasima,which has a capacity of 10 tonnes a day.
       The Livestock Development Department is expected to complete drafting the quality criteria to certify organic milk by year-end, said Mr Pruitti. In his view,the standard will mark a big step for the country's dairy industry.
       As sales are rising, the company is confident of expanding production and adding to its current outlets of The Emporium, The Mall, Foodland, Tops and Lemon Farm.
       Organic dairy lines including ice cream and yoghurt are available at Dairy Home's farm shop, next to a restaurant that serves steaks and soup. Organic rice, vegetables and rice from small farmers and produce free of chemicals and antibiotic residues are also on sale.
       Mr Pruitti says the restaurant is a meeting point where travellers wait for friends before entering the Khao Yai National Park.
       He has no plans to open a second outlet, especially in Bangkok, as he would prefer Dairy Home to be a landmark for travellers heading to the Northeast.

Bedtime Milk sales help lift profile of organic producer

       Growing sales of Bedtime Milk have raised the profile of Dairy Home Co, a small organic milk producer in Thailand.
       The milk - containing high levels of the natural substance melatonin - was developed by Dairy Home with assistance from the Industrial Technology Assistance Programme (iTAP) of the Technology Management Centre.
       Bedtime Milk has had a good market response despite being a niche product - organic milk is a small player in Thailand's milk market, which is estimated to be worth 36 billion baht.
       Since Bedtime Milk's launch last year,its daily production has increased from only 20 litres to 200 litres, meeting strong demand, especially from healthconscious consumers, said Pruitti Kerdchoochuen, the company's founder.
       Melatonin is produced naturally in the body to help control sleep and waking patterns. Mr Pruitti's research found that milking cows in a dark and tranquil environment raises the level of melatonin in their milk.
       "It gives 10 times more than normal levels, but we weren't certain whether the pasteurisation process would have any effect on milk quality," he said.
       After years of research into Bedtime Milk, Dairy Home had been unable to progress further due to a lack of technical support and expertise, he said."Therefore, we decided to enter the iTAP programme in 2006 and received assistance from experts from iTAP's Suranaree University of Technology network."
       Dairy Home obtained technical support and investment from iTAP, which helps SMEs by providing half of the costs of development projects, up to a maximum of 500,000 baht.
       The company produces Bedtime by purchasing milk from organic dairy farms nearby to process at its plant in Pak Chong district in Nakhon Ratchasima,which has a capacity of 10 tonnes a day.
       The Livestock Development Department is expected to complete drafting the quality criteria to certify organic milk by year-end, said Mr Pruitti. In his view,the standard will mark a big step for the country's dairy industry.
       As sales are rising, the company is confident of expanding production and adding to its current outlets of The Emporium, The Mall, Foodland, Tops and Lemon Farm.
       Organic dairy lines including ice cream and yoghurt are available at Dairy Home's farm shop, next to a restaurant that serves steaks and soup. Organic rice, vegetables and rice from small farmers and produce free of chemicals and antibiotic residues are also on sale.
       Mr Pruitti says the restaurant is a meeting point where travellers wait for friends before entering the Khao Yai National Park.
       He has no plans to open a second outlet, especially in Bangkok, as he would prefer Dairy Home to be a landmark for travellers heading to the Northeast.

READY-TO-DRINK SEGMENT RECORDS 20% GROWTH

       The fruit-juice market grew by 7 per cent to Bt8.2 billion over the last 12 months, thanks to brisk sales of mass market products.
       "We have seen growth at about 10 per cent each in both the medium and economy ready-to-drink fruit juice segments, worth Bt600 million and Bt2.7 billion respectively," Pathumrat Pianchorb, the director in charge of branded business for the country's leading fruit juice company, Malee Sampran, said yesterday.
       "However, the Bt1.4-billion super economy ready-to-drink fruit juice segment has enjoyed trementdous growth of almost 20 per cent over the past 12 months," she said.
       With the rebound in the economy and consumers' purchasing power, the company has witnessed signs of recovery in the fruit juice market over the last two months, she said.
       Only the premium ready-to-drink 100-per cent fruit juice segment worth Bt2.8 billion was expected to decline 3 per cent in the period, caused by a fall in pasteurised fruit juice as consumers opted for cheaper products, such as economy and super economy fruit juices.
       The market for pasteurised ready-to-drink fruit juice peroducts, which is worth about Bt300 million, dropped sharply by 20 per cent year over the past 12 months as consumers shifted to products with lower prices and longer shelf lives.
       There are also many new players competing in the economy product segment.
       Malee Sampran expects its sales to increase 5-10 per cent this year to Bt1.8 billion-bt2 billion, of which about 55 per cent is fruit juice and 45 per cent non-fruit juice.
       "We are looking to develop and launch non-juice products as well as below 100-per-cent fruit juices next year to balance our product portfolio," she said.
       Malee Sampran has budgeted Bt5 million to promote Malee i-Corn, a 100-per-cent corn milk beverage, during the 10 days of the Chinese Gin Je Festival starting on Saturday.
       During this period, Chinese like eating vegetarian food.
       "It is a great opportunity for us to boost the penetration of our Malee i-Corn corn milk beverage, particularly among the Chinese, who avoid drink dairy beverages during the Gin Je festival," she said.
       The company expects Bt200 million in sales of Malee i-Corn during the festival.
       Malee i-Corn now leads the Bt120-million UHT corn milk beverage market with a 30-per-cent share.
       The market is projected to expand by about 5 per cent this year.
       The company aims to increase Malee i-Corn's share to 35-40 per cent by next year.