Growing sales of Bedtime Milk have raised the profile of Dairy Home Co, a small organic milk producer in Thailand.
The milk - containing high levels of the natural substance melatonin - was developed by Dairy Home with assistance from the Industrial Technology Assistance Programme (iTAP) of the Technology Management Centre.
Bedtime Milk has had a good market response despite being a niche product - organic milk is a small player in Thailand's milk market, which is estimated to be worth 36 billion baht.
Since Bedtime Milk's launch last year,its daily production has increased from only 20 litres to 200 litres, meeting strong demand, especially from healthconscious consumers, said Pruitti Kerdchoochuen, the company's founder.
Melatonin is produced naturally in the body to help control sleep and waking patterns. Mr Pruitti's research found that milking cows in a dark and tranquil environment raises the level of melatonin in their milk.
"It gives 10 times more than normal levels, but we weren't certain whether the pasteurisation process would have any effect on milk quality," he said.
After years of research into Bedtime Milk, Dairy Home had been unable to progress further due to a lack of technical support and expertise, he said."Therefore, we decided to enter the iTAP programme in 2006 and received assistance from experts from iTAP's Suranaree University of Technology network."
Dairy Home obtained technical support and investment from iTAP, which helps SMEs by providing half of the costs of development projects, up to a maximum of 500,000 baht.
The company produces Bedtime by purchasing milk from organic dairy farms nearby to process at its plant in Pak Chong district in Nakhon Ratchasima,which has a capacity of 10 tonnes a day.
The Livestock Development Department is expected to complete drafting the quality criteria to certify organic milk by year-end, said Mr Pruitti. In his view,the standard will mark a big step for the country's dairy industry.
As sales are rising, the company is confident of expanding production and adding to its current outlets of The Emporium, The Mall, Foodland, Tops and Lemon Farm.
Organic dairy lines including ice cream and yoghurt are available at Dairy Home's farm shop, next to a restaurant that serves steaks and soup. Organic rice, vegetables and rice from small farmers and produce free of chemicals and antibiotic residues are also on sale.
Mr Pruitti says the restaurant is a meeting point where travellers wait for friends before entering the Khao Yai National Park.
He has no plans to open a second outlet, especially in Bangkok, as he would prefer Dairy Home to be a landmark for travellers heading to the Northeast.
Saturday, October 31, 2009
Tuesday, October 20, 2009
Bedtime Milk sales help lift profile of organic producer
Growing sales of Bedtime Milk have raised the profile of Dairy Home Co, a small organic milk producer in Thailand.
The milk - containing high levels of the natural substance melatonin - was developed by Dairy Home with assistance from the Industrial Technology Assistance Programme (iTAP) of the Technology Management Centre.
Bedtime Milk has had a good market response despite being a niche product - organic milk is a small player in Thailand's milk market, which is estimated to be worth 36 billion baht.
Since Bedtime Milk's launch last year,its daily production has increased from only 20 litres to 200 litres, meeting strong demand, especially from healthconscious consumers, said Pruitti Kerdchoochuen, the company's founder.
Melatonin is produced naturally in the body to help control sleep and waking patterns. Mr Pruitti's research found that milking cows in a dark and tranquil environment raises the level of melatonin in their milk.
"It gives 10 times more than normal levels, but we weren't certain whether the pasteurisation process would have any effect on milk quality," he said.
After years of research into Bedtime Milk, Dairy Home had been unable to progress further due to a lack of technical support and expertise, he said."Therefore, we decided to enter the iTAP programme in 2006 and received assistance from experts from iTAP's Suranaree University of Technology network."
Dairy Home obtained technical support and investment from iTAP, which helps SMEs by providing half of the costs of development projects, up to a maximum of 500,000 baht.
The company produces Bedtime by purchasing milk from organic dairy farms nearby to process at its plant in Pak Chong district in Nakhon Ratchasima,which has a capacity of 10 tonnes a day.
The Livestock Development Department is expected to complete drafting the quality criteria to certify organic milk by year-end, said Mr Pruitti. In his view,the standard will mark a big step for the country's dairy industry.
As sales are rising, the company is confident of expanding production and adding to its current outlets of The Emporium, The Mall, Foodland, Tops and Lemon Farm.
Organic dairy lines including ice cream and yoghurt are available at Dairy Home's farm shop, next to a restaurant that serves steaks and soup. Organic rice, vegetables and rice from small farmers and produce free of chemicals and antibiotic residues are also on sale.
Mr Pruitti says the restaurant is a meeting point where travellers wait for friends before entering the Khao Yai National Park.
He has no plans to open a second outlet, especially in Bangkok, as he would prefer Dairy Home to be a landmark for travellers heading to the Northeast.
The milk - containing high levels of the natural substance melatonin - was developed by Dairy Home with assistance from the Industrial Technology Assistance Programme (iTAP) of the Technology Management Centre.
Bedtime Milk has had a good market response despite being a niche product - organic milk is a small player in Thailand's milk market, which is estimated to be worth 36 billion baht.
Since Bedtime Milk's launch last year,its daily production has increased from only 20 litres to 200 litres, meeting strong demand, especially from healthconscious consumers, said Pruitti Kerdchoochuen, the company's founder.
Melatonin is produced naturally in the body to help control sleep and waking patterns. Mr Pruitti's research found that milking cows in a dark and tranquil environment raises the level of melatonin in their milk.
"It gives 10 times more than normal levels, but we weren't certain whether the pasteurisation process would have any effect on milk quality," he said.
After years of research into Bedtime Milk, Dairy Home had been unable to progress further due to a lack of technical support and expertise, he said."Therefore, we decided to enter the iTAP programme in 2006 and received assistance from experts from iTAP's Suranaree University of Technology network."
Dairy Home obtained technical support and investment from iTAP, which helps SMEs by providing half of the costs of development projects, up to a maximum of 500,000 baht.
The company produces Bedtime by purchasing milk from organic dairy farms nearby to process at its plant in Pak Chong district in Nakhon Ratchasima,which has a capacity of 10 tonnes a day.
The Livestock Development Department is expected to complete drafting the quality criteria to certify organic milk by year-end, said Mr Pruitti. In his view,the standard will mark a big step for the country's dairy industry.
As sales are rising, the company is confident of expanding production and adding to its current outlets of The Emporium, The Mall, Foodland, Tops and Lemon Farm.
Organic dairy lines including ice cream and yoghurt are available at Dairy Home's farm shop, next to a restaurant that serves steaks and soup. Organic rice, vegetables and rice from small farmers and produce free of chemicals and antibiotic residues are also on sale.
Mr Pruitti says the restaurant is a meeting point where travellers wait for friends before entering the Khao Yai National Park.
He has no plans to open a second outlet, especially in Bangkok, as he would prefer Dairy Home to be a landmark for travellers heading to the Northeast.
Tuesday, October 13, 2009
READY-TO-DRINK SEGMENT RECORDS 20% GROWTH
The fruit-juice market grew by 7 per cent to Bt8.2 billion over the last 12 months, thanks to brisk sales of mass market products.
"We have seen growth at about 10 per cent each in both the medium and economy ready-to-drink fruit juice segments, worth Bt600 million and Bt2.7 billion respectively," Pathumrat Pianchorb, the director in charge of branded business for the country's leading fruit juice company, Malee Sampran, said yesterday.
"However, the Bt1.4-billion super economy ready-to-drink fruit juice segment has enjoyed trementdous growth of almost 20 per cent over the past 12 months," she said.
With the rebound in the economy and consumers' purchasing power, the company has witnessed signs of recovery in the fruit juice market over the last two months, she said.
Only the premium ready-to-drink 100-per cent fruit juice segment worth Bt2.8 billion was expected to decline 3 per cent in the period, caused by a fall in pasteurised fruit juice as consumers opted for cheaper products, such as economy and super economy fruit juices.
The market for pasteurised ready-to-drink fruit juice peroducts, which is worth about Bt300 million, dropped sharply by 20 per cent year over the past 12 months as consumers shifted to products with lower prices and longer shelf lives.
There are also many new players competing in the economy product segment.
Malee Sampran expects its sales to increase 5-10 per cent this year to Bt1.8 billion-bt2 billion, of which about 55 per cent is fruit juice and 45 per cent non-fruit juice.
"We are looking to develop and launch non-juice products as well as below 100-per-cent fruit juices next year to balance our product portfolio," she said.
Malee Sampran has budgeted Bt5 million to promote Malee i-Corn, a 100-per-cent corn milk beverage, during the 10 days of the Chinese Gin Je Festival starting on Saturday.
During this period, Chinese like eating vegetarian food.
"It is a great opportunity for us to boost the penetration of our Malee i-Corn corn milk beverage, particularly among the Chinese, who avoid drink dairy beverages during the Gin Je festival," she said.
The company expects Bt200 million in sales of Malee i-Corn during the festival.
Malee i-Corn now leads the Bt120-million UHT corn milk beverage market with a 30-per-cent share.
The market is projected to expand by about 5 per cent this year.
The company aims to increase Malee i-Corn's share to 35-40 per cent by next year.
"We have seen growth at about 10 per cent each in both the medium and economy ready-to-drink fruit juice segments, worth Bt600 million and Bt2.7 billion respectively," Pathumrat Pianchorb, the director in charge of branded business for the country's leading fruit juice company, Malee Sampran, said yesterday.
"However, the Bt1.4-billion super economy ready-to-drink fruit juice segment has enjoyed trementdous growth of almost 20 per cent over the past 12 months," she said.
With the rebound in the economy and consumers' purchasing power, the company has witnessed signs of recovery in the fruit juice market over the last two months, she said.
Only the premium ready-to-drink 100-per cent fruit juice segment worth Bt2.8 billion was expected to decline 3 per cent in the period, caused by a fall in pasteurised fruit juice as consumers opted for cheaper products, such as economy and super economy fruit juices.
The market for pasteurised ready-to-drink fruit juice peroducts, which is worth about Bt300 million, dropped sharply by 20 per cent year over the past 12 months as consumers shifted to products with lower prices and longer shelf lives.
There are also many new players competing in the economy product segment.
Malee Sampran expects its sales to increase 5-10 per cent this year to Bt1.8 billion-bt2 billion, of which about 55 per cent is fruit juice and 45 per cent non-fruit juice.
"We are looking to develop and launch non-juice products as well as below 100-per-cent fruit juices next year to balance our product portfolio," she said.
Malee Sampran has budgeted Bt5 million to promote Malee i-Corn, a 100-per-cent corn milk beverage, during the 10 days of the Chinese Gin Je Festival starting on Saturday.
During this period, Chinese like eating vegetarian food.
"It is a great opportunity for us to boost the penetration of our Malee i-Corn corn milk beverage, particularly among the Chinese, who avoid drink dairy beverages during the Gin Je festival," she said.
The company expects Bt200 million in sales of Malee i-Corn during the festival.
Malee i-Corn now leads the Bt120-million UHT corn milk beverage market with a 30-per-cent share.
The market is projected to expand by about 5 per cent this year.
The company aims to increase Malee i-Corn's share to 35-40 per cent by next year.
Monday, October 12, 2009
Creative in the kitchen
Introduced to in the US in the early 1970, the first modern food processors were designed by Carl Sontheimer, the brilliant engineer who founded Cuisinart, a brand that is today recognised by culinary experts the world over.
In 1989, Conair Group took over Sontheimer's business and expanded the product line to include hightech kitchen utensils such as coffee makers, toasters, kettles, food processors, water filtration units, ice cream/yoghurt makers, cutlery, electric knives, blenders and can openers.
Cuisinart recently launched five new products and they're already proving popular with professional chefs and the brand's many fans.
For the coffee lover, there's a Grind & Brew Thermal 10-Cup Automatic Coffeemaker that grinds the beans before rustling up a brew. It's a double-wall, insulated, brushed metal, thermal carafe that keep up to 10 cups of java juice hot for hours.
Also new to the Thai market is the Supreme Grind Automatic Burr Mill, an elegant stainless steel unit that consistently grinds coffee beans to preserve delicate natural oils, maximising both flavour and aroma. It's easy to use too:simply select the desired grind consistency and cup quantity and the Burr Mill automatically stops when the right amount of coffee has been ground.
Tea making is easy and fast with a Cordless Automatic Electric Kettle in stainless steel that boils two litres of water in minuteds. While the tea is brewing, make the toast in the Classic 2-Slice Toaster in brushed stainless polished chrome that lets you defrost and toast bagels and bread.
Last but not least, the Smart Stick Hand Blender lets you blend, prep and whip a variety of ingredients and also features whisk and chopper attachments, perfect for that morning smoothie!
In 1989, Conair Group took over Sontheimer's business and expanded the product line to include hightech kitchen utensils such as coffee makers, toasters, kettles, food processors, water filtration units, ice cream/yoghurt makers, cutlery, electric knives, blenders and can openers.
Cuisinart recently launched five new products and they're already proving popular with professional chefs and the brand's many fans.
For the coffee lover, there's a Grind & Brew Thermal 10-Cup Automatic Coffeemaker that grinds the beans before rustling up a brew. It's a double-wall, insulated, brushed metal, thermal carafe that keep up to 10 cups of java juice hot for hours.
Also new to the Thai market is the Supreme Grind Automatic Burr Mill, an elegant stainless steel unit that consistently grinds coffee beans to preserve delicate natural oils, maximising both flavour and aroma. It's easy to use too:simply select the desired grind consistency and cup quantity and the Burr Mill automatically stops when the right amount of coffee has been ground.
Tea making is easy and fast with a Cordless Automatic Electric Kettle in stainless steel that boils two litres of water in minuteds. While the tea is brewing, make the toast in the Classic 2-Slice Toaster in brushed stainless polished chrome that lets you defrost and toast bagels and bread.
Last but not least, the Smart Stick Hand Blender lets you blend, prep and whip a variety of ingredients and also features whisk and chopper attachments, perfect for that morning smoothie!
Sunday, October 11, 2009
AMINO-ENABLED MILK EXTRACT FOR ALLEGIC BABIES
Siriraj Medical School has invented an aminoenabled milk extracted from rice for children with milk allergies. The milk can substitute for foreign brands extracted from corn, which sometimes fail to prevent the allergic reactions and are also much more expensive.
Dr Theerawat Kulthanant, rector of Mahidol University's Siriraj Medical School, said at a press conference yesterday that the "amino rice milk" was the first of its kind and had been registered for copyright protection.
Amino rice milk is the result of further research after a similar milk extracted from chicken breasts was also invented by Siriraj Medical School a few years ago. That "chicken milk" costs around Bt400 an ounce while the amino rice milk costs Bt600.
Foreign brands of milk extracted from corn are priced much higher.
Of 4,000 babies allergic to baby milk made of cow milk under care at Siriraj Hospital, most of them can drink chicken milk, but 200300 of them are still allergic to chicken milk and need to drink milk extracted from corn. Thailand imports this milk at a cost of tens of millions of baht each year.
Dr Phiphob Jiraphinyo, of the School's division of paediatric medicine, said an experiment with 250 babies with milk allergy would begin next year, with eight other medical schools participating, with a Bt6million funding.
An estimated 20,00040,000 babies are born in Thailand each year with allergies to baby's milk made from cow's milk.
Dr Theerawat Kulthanant, rector of Mahidol University's Siriraj Medical School, said at a press conference yesterday that the "amino rice milk" was the first of its kind and had been registered for copyright protection.
Amino rice milk is the result of further research after a similar milk extracted from chicken breasts was also invented by Siriraj Medical School a few years ago. That "chicken milk" costs around Bt400 an ounce while the amino rice milk costs Bt600.
Foreign brands of milk extracted from corn are priced much higher.
Of 4,000 babies allergic to baby milk made of cow milk under care at Siriraj Hospital, most of them can drink chicken milk, but 200300 of them are still allergic to chicken milk and need to drink milk extracted from corn. Thailand imports this milk at a cost of tens of millions of baht each year.
Dr Phiphob Jiraphinyo, of the School's division of paediatric medicine, said an experiment with 250 babies with milk allergy would begin next year, with eight other medical schools participating, with a Bt6million funding.
An estimated 20,00040,000 babies are born in Thailand each year with allergies to baby's milk made from cow's milk.
Subscribe to:
Posts (Atom)