GREEN SPOT SPOTLIGHT ON HEALTHIER SOYMILK

       Green Spot Co, manufacturer and distributor of Green Spot non-carbonated orange dirnk and Vitamilk soymilk, is focusing more on healthy products, to tap rising numbers of health-conscious consumers.
       General manager Chanit Suwanparin said the company's net profit had declined over the past year, due to rising raw-material prices and transport costs.
       Therefore, if will adjust its marketing strategy by launching new products targeted at health-conscious consumers.
       The company has maintained sales growth in its health products with such new offerings as Vitamilk to Go in Black, a soymilk product for men.
       Chanit said more than Bt20 million was earmarked to launch UHT soymilk product Vitamilk Plus 200, targeted at health-conscious consumers, especially young adults.
       The company expects to boost its UHT market share to 5 per cent this year, from 3 per cent now.
       "There is a growning trend of health-consciousness, spurred to some extent by the type-A (H1N1) influenza outbreak," Chanit said.
       He said Green Spot had spent more than Bt100 million on new production machinery and that consumers were consuming more UHT soymilk because it suited a modern lifestyle and was economical.
       The local soymilk market is valued at Bt10.5 billion. Bottled soymilk accounts for 40 per cent, with Vitamilk that sector's leader with a 50-per-cent share. UHT soymilk accounts for 20 per cent of the overall soymilk market.